While I am aware of the fact that this is done to identify your network in a growing number of cable channels, it is unnecessary, as every television remote control can easily identify your network with the simple press of a button.

A very, very small, transparent logo might be considered acceptable by many viewers, but the current trend seems to be going in the opposite direction, as network logos (bugs) seem to be becoming more pervasive, larger and animated, which makes them even more annoying, distracting and thereby even more objectionable.

Since television networks know that network logo placement is widely considered by viewers to be a distraction and an annoyance, yet refuse to stop this practice, here is a copy of a letter I am going to send to your advertisers unless this practice is discontinued or the logos become transparent, reduced to a postage stamp size area on a 35 inch television screen, and are not animated.

Dear Company X:

You advertise your product on a television network that continuously broadcasts it's logo during it's programming, typically in the bottom right corner of the television screen.

The network's use of the screen logo is both distracting and annoying.

These logos have long been a source of irritation with almost all viewers, yet the networks refuse to end this practice. Your company might even have been lied to by the network running your advertisement, as on occasion, advertisers are told that viewers like the inclusion of the network logo.

Viewers, in fact, despise network logos because they are distracting.

As the sheer number of cable/satellite networks continue to increase, We can understand that a television network wants to establish it's 'network identity'. However, every television remote control has an 'information' or 'display' button that can call up the network name when desired. It is therefore unnecessary to continuously broadcast these annoying and distracting logos.

We have noted that your commercial advertisements are broadcast without the network logo. This is done because your company doesn't wish the prospective consumer to be distracted from your product's advertisement... just as viewers don't wish to be distracted while watching a program.

Since the networks know full well that the overwhelming majority of viewers detest the practice of logo placement, yet persist in doing so, it seems viewers must obtain relief via the networks advertisers.

To this end, our families will make every effort to boycott your products, not just those advertised, but all the products produced by your company, until such time as you are able to convince the network(s) to remove the constant logo placement from it's programming, or make it transparent, without animation and downsized to postage stamp size on a 35 inch television.

Sincerely,